For the first time, several types of design were integrated into one job. Here it was requested that we should create a moliceiros ticket machine, its software and its brand based on research done by the group. Our group was me, Patrícia and Francisca working on the product design, Raquel and Rebeca on the interaction design and Inês and Catarina on the Comunication, but we contributed to the project as a whole.
So SoRia is a brand sponsored by the Chamber of Aveiro, created in order to optimize the process of buying and selling tickets for moliceiro trips. It aims to create greater facilitation in the process of buying and selling tickets in a format that balances modernization as well as the tradition of the aesthetics of moliceiros. In this sense, a machine was created with an architectural shape that allows not only to have a feeling of comfort and involvement, but also to attract the attention of potential customers.